The Benefits of Colocation
There are many benefits for business which need Internet services
that can be gained from quality colocation services that cannot be
had any other way. A few of the benefits of using colocation
over hosting Internet servers and equipment at a businesses office
location are listed below to help explain colocation service and why
is has grown so popular. Due to these benefits, most
every web site on the entire Internet (over 99.99%) are hosted on
servers in a colocation data center. In addition to this,
every Internet radio station, Internet TV station, and almost every
single Internet related service are all centered in a colocation
facility somewhere today. Whether it is your refrigerator
connecting to the Internet to reorder groceries, or your fax machine
automatically reordering its ink cartridge to be shipped to you, or
something as simple as sending and receiving email, all of these
services reside in a colocation Internet data center.
Colocation Provides Reliable Uptime
There are so many ways that colocation provides redundant
services to guarantee truly reliable uptime when you choose a
quality colocation facility. Within a "Class A" colocation
facility everything is redundant so that if anything goes down the
colocation customers server and network equipment will not even
notice it as there are redundant systems in place that automatically
replace those that went down. This includes; the air
conditioning systems, UPS (uninterruptible power systems), power
generators, utility power, network routers, redundant Internet
backbones with plenty of extra capacity, and redundant onsite
network engineering staff. Not every colocation provider and
colocation facility includes all of these important services, but
those that meet the Class A certification requirements. For a
list of these companies and their ratings see the
colocation services section. Because a "Class A"
colocation facility has all of the services setup as redundant it
guarantees the highest possible reliable uptime for your collocated
server and network equipment.
Better Network Speed and Reliability
Most colocation facilities run BGP and have redundant
Internet networks and different Internet backbones coming into their
facility. When a company sets up a network at an office they
usually just get the Internet bandwidth capacity that they need such
as a single T3, which is 45 Megabits, or an OC3, which is 155
Megabits without the redundancy. Premium Class A Colocation
facilities go to a much greater extent to provide a fast and always
reliable Internet network, for example Hurricane Electric's
colocation facilities network connects to over 500 major national
and International Internet backbone networks. Also the
Hurricane Electric Network connections are all OC192's which are
10,000Mbps each and as of the time of this writing are the fastest
network connection possible to have for any network. This kind
of redundancy and size and availability of Internet networks within
their colocation facilities makes for much more reliable Internet
bandwidth than what is available or feasible at an office location.
A few other colocation facilities have this kind of network
redundancy and they are Switch and Data and Equinix, though there
are several differences between these three providers colocation
facilities.
Better Power Redundancy
At and office a company will have the primary utility
supplied power and may also use a small UPS to backup the servers or
computers on their network. Few offices have automatic
emergency generators unless it is for a data center, hospital or
other important office building. Even with the office
buildings that do have an emergency backup generator it is usually
the type of backup generator that has the ability to run for 2 or 4
hours and is rated for "backup". In the best "Class A"
colocation facilities the generator is a "Prime Source" type of
power generator and the UPS system is a whole facility UPS system.
This type of system can take up a whole room with the electrical
breaker panels, automatic generator switch gear, and large UPS
systems. If an office wanted to install these type of power
systems they would need to upgrade the power grid to the facility
and get permits from the land owner and the City for the pad mounted
large UPS systems to be installed. In addition to this they
would have to get permits from the fire department to store the
additional fuel for the Prime Source Generator. All of this
equipment can cost as much as $12,000,000 to procure, build the
special rooms and safety structures and install. This is often
not an option for a company to do at their office.
At a "Class A" colocation facility such as Hurricane Electric,
Equinix or Switch and Data, the generated power is backed up with
extensive power systems so that the power will stay up even in the
even of a utility power outrage, and in the case of Hurricane
Electric, the Prime Source power generators can run indefinitely to
make sure that there is quality power in the face of an extended
power outage.
Redundant and Improved Cooling / AC Environment
Conditioning
Many office environments have AC systems that can handle
a set amount of cooling for the environment and are set to run
during business hours. When you introduce a large amount of
servers or network gear, the power used is converted to heat that
must be cooled. Office AC systems just aren't made to handle
the additional cooling required for a large amount of server and
network gear used for Internet applications. In addition to
this, should the AC system at an office fail, or just need to be
turned off for routine maintenance then the heat would rise.
Hot computer equipment is prone to fail and has a much shorter life
span.
This is why in the best Class A colocation facilities you will find
that they have setup redundant AC systems. Should an AC system have
to be taken offline for repairs or standard maintenance there is
another system already working in place to keep the facility cool
and at the best environment for computers and other network routers
and gear.
Significantly Lower Setup and Monthly Cost For
Services
High bandwidth deals at a True Class A colocation
facility can cost as little as $100/month for space for a server and
Internet bandwidth on a dedicated 100Mbps Internet port or as little
as $1080 for the whole 100Mbps within a colocation facility.
This includes all the special redundancies and services that a
colocation facility includes. Yet, if and office were to try
to set up the same 100Mbps Internet bandwidth with just a limited
redundancy to cut costs it would still cost more than 30 times the
cost per month ($30,000) for a lesser service. Below is a
detailed item by item explanation of what this would cost.
Setting up a Class A colocation facility with all the above and
below services can cost as much as $80,000,000. In addition to
this the monthly operating costs for redundancy and reliability are
quite high. If an office was to attempt to set up some very
basic redundancy it could easily cost much more per month to operate
than the same service would cost at a colocation facility.
Office Network monthly costs; Redundant OC3 Internet connections
$10,000/month to $50,000/month depending on the provider, 1 person
working at all hours onsite to be available to help with the server
would be 5 people working 40hr shifts (just to have one available
24/7) X $4,000/month each = $20,000/month. This alone equals
$30,000 to $70,000/month just for these two aspects of getting the
100Mbps Internet bandwidth to an office and having one staff person
onsite 24/7/
In addition to this there are many other costs such as increased
office power costs for servers and cooling, etc. Thus it is
easy to cost justify using colocation services for an Internet
application verses trying to do it at an office, but there are many
other quality and service benefits that are even stronger reasons of
why colocation is the only way to go for Internet services.
Network and Server Specialists
At the best Class A colocation facilities the facility
has the best Network and Server Specialists who do nothing other
than help with colocation customers network gear and servers 24/7
and thus these are the very best trained personnel to be found.
This is a tremendous benefit as experience can help you solve a
problem that may take 8 hours in as little as 5 minutes when an
experienced network or server specialist helps. This can make
all the difference.
On-Site Remote Hands 24/7
Not all colocation facilities are staffed 24/7, let alone
most will charge an hourly fee for simple tasks such as swapping out
a hot swappable hard drive or configuring a base ip address,
or urgent help such as typing a few commands to help you recover a
server, but premium colocation companies will include On-Site 24/7
Remote Hands service with their colocation plans at no additional
charge. It comes in handy and is very helpful. This is
the only way to go. It allows you to mage your servers as
though they were under your desk, even if they are half way around
the world they will seem close.
High Internet Bandwidth Availability
Another very important benefit of a colocation facility
is the high availability of Internet bandwidth. If you need to
upgrade from 10 Megabits to 100 Megabits to 1000 Megabits to 10,000
Megabits you can do it within days and sometimes as little as
minutes. At an office to upgrade from 100Mbps to 1000Mbps
Internet bandwidth can take 3 to 6 months, if it is even possible.
This is a very strategic benefit of colocation facilities.
Colocation Opens Up New Possibilities and Business
Opportunities
Colocation makes possible many Internet services that just would not
be feasible or possible without all the improved Internet bandwidth
options any other way.
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